Luftgekühlt returned to Universal Studios’ backlot for a 10th edition on October 5.
The Luft 10 experience spread out over a half-mile through the movie sets on the famous backlot, including movie locations such as the Court House from Back to the Future, the New York district, Western and Mexico regions, and an entire section that portrayed mid-century Europe.
The locations provided an ideal backdrop for Luft’s creative team to present air-cooled Porsche road and racing machinery, setting up photo scenes from around the world all in one place.
Luft 6 was the first to take over the Universal Studios Backlot, and that event’s success, paired with the promise of an all-new experience, led Luft 10 to be the biggest event in its ten-year history. More visitors attended than ever before, and more than 400 cars were on display — including “hero” cars strategically placed throughout.
Beyond Luft 10, the Luftgekühlt team ventured out in 2024, visiting Wroclaw in Poland in June and Copenhagen in Denmark in September. A combination of curated “hero” cars, which included some from the Porsche Museum, and registered visitor display cars brought the authentic Luftgekühlt experience to new audiences.
The Luft team also supported the Porsche Brand Store’s Saturday Tunes event in Stuttgart, Germany on September 28, where a number of historic air-cooled cars were presented in Luftgekühlt style in the center of Porsche’s hometown. The team also joined the Chattanooga Motorcar Festival from October 11-13 to showcase a mix of legendary Porsche heritage and motorsport cars in celebration of CMF’s grand marshal; Le Mans, Indycar and F1 driver David Hobbs.
Beyond that, one of the biggest developments for the Luft team was the introduction of its sister-brand, Air|Water. The first ever standalone event took place in Southern California in April after the show had previously existed as an extension of Luft 9 in San Francisco during 2023.
While Luftgekühlt is dedicated to the early air-cooled Porsche models, Air|Water embraces both the air- and newer water-cooled Porsche models, allowing fans and owners of every Porsche model to attend and participate.
Planning for the 2025 season is well underway, and more details are set to be released soon. Learn more here.
Images: Luftgekühlt
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