How’s this for starting 2022 off with a bang? Mecum’s 11-day Kissimmee auction has just wrapped, and the numbers are huge. In total, Mecum sold 2,954 cars for a whopping $213m, alongside another several million in automobilia for a grand total of $217m.
That’s a new world record total for a single auction, carried by single-day auction records for each of the event’s 11 days.
The Kissimmee auction is one of Mecum’s biggest events of the year, and it traditionally does set records. Last year, the event grossed $123m for 2,200 cars — itself a record for Mecum — and then added on another $18.4m from the Muscle Car City event in Punta Gorda, FL for a combined $141.3m.
Some of the key numbers from Kissimmee this year:
-A 90% sell-through rate, which is hard to achieve at any sale that isn’t strictly no-reserve.
-A total of 13 vehicles selling for over $1m. This is key to understanding the types of cars here, as much smaller events in Monterey and Arizona can and do often sell more seven-figure cars but achieve much smaller final totals. The numbers in Kissimmee reflect a volume of enthusiasm across different segments of the market.
-A powerful Saturday event, with $72m in sales and nine seven-figure cars sold that day.
-The launch of a new partnership between Mecum and MotorTrend, with record viewership for Mecum — further evidence of the power of branding these days, and reflective of the hungry market that exists outside of the actual sales numbers.
Top sale of the event went to the first 1965 Shelby GT350 R model, which was driven by Ken Miles in-period and brought $3.75m, making it the most valuable Mustang in the world. Just behind it was a 2020 McLaren Speedtail, which sold for $3.3m. Beyond that, the Hirohata Merc — the Barris-built sled come to market after decades of single-family ownership, sold for $2.15m.
- 1965 Shelby GT350R Prototype (Lot S160) at $3,750,000
- 2020 McLaren Speedtail (Lot S146) at $3,300,000
- 1992 Ferrari F40 (Lot S150) at $2,750,000
- 1955 Mercedes-Benz 300SL Gullwing (Lot S162) at $2,640,000
- 1951 Hirohata Mercury Custom (Lot S152) at $2,145,000
- 2016 Pagani Huayra (Lot S115) at $2,117,500
- 1967 Shelby 427 Cobra Roadster (Lot F171.1) at $1,430,000
- 1936 White Model 706 Glacier National Park Tour Bus (Lot S132) at $1,430,000
- 1994 Porsche 911 Turbo (Lot S164) at $1,430,000
- 1961 Mercedes-Benz 300SL Roadster (Lot F143) at $1,375,000