Broad Arrow Totals $316m in Transactions in 2024

Broad Arrow’s numbers for 2024 are in — and they represent some significant growth for the organization.

According to the company, it achieved $316 million in total transactions across auctions, private sales and financing in just its third year of operation. This represents 75% growth over 2023 results ($180 million in total transactions).

“I would like to thank our clients, our team and car lovers globally who helped us achieve incredible growth again in 2024,” said Kenneth Ahn, President of Broad Arrow and Hagerty Marketplace. “While most players in the industry saw flat to declining transaction values, Broad Arrow achieved more than 50% year-over-year growth in auction sales, with 75% year-over-year growth in transaction values across all of Broad Arrow.”

“As collectors’ tastes across segments continue to shift, our team has worked diligently to curate our offering to cater to not only the established but also the rising generation of new collectors, with a decidedly younger selection of cars on a value-weighted basis vis-à-vis our key competitors. We are grateful to our clients for their continued trust, and we look forward to expanding our footprint and tailoring our offering as we expand our business to Europe in 2025. Our focus for the first three years was to build a great foundation, and we are now focused on becoming the global leader in the industry.”

Broad Arrow Auctions reported more than $164 million in total sales across four live auctions and three online-only memorabilia auctions in 2024.

At The Amelia, the company exceeded expectations with $63 million in total sales — nearly doubling its 2023 result — and a 92% sell-through rate. Later, it held a Porsche-only auction in partnership with the first-ever Air|Water event from the creators of Luftgekühlt ($15.6 million), a flagship Motorlux Auction at the Monterey Jet Center ($71.5 million, compared to $57.5 million in 2023), and a new auction in partnership with The Chattanooga Motorcar Festival ($12.3 million).

New for 2024, Broad Arrow Auctions held three online-only memorabilia auctions, attracting bidders from more than 26 countries.

The Broad Arrow Auctions team’s reported numbers include an overall sell-through rate of 92% for 820 lots sold (431 cars and 389 memorabilia lots), and 18 world record auction prices. Bidders participated from 37 countries, with a reported 43% increase in the number of registered bidders over 2023.

The top auction sales of 2024 included a diverse lineup lots, with four of the top ten sales held by Porsche models.

Top Ten Auction Sales:

1997 Porsche 911 GT1 Rennversion (Monterey) – $7,045,000
1967 Ford GT40 (Amelia) – $4,405,000
2022 Bugatti Chiron Pur Sport (Amelia) – $4,047,500
1973 Ferrari 365 GTB/4 Daytona Spider (Amelia) – $3,305,000
1957 Maserati 200Si by Fantuzzi (Monterey) – Sold After Auction
1988 Porsche 959 SC Reimagined by Canepa (Amelia) – $3,085,000
2015 Porsche 918 Spyder Weissach (Air|Water) – $2,865,000
1959 Porsche 718 RSK Spyder “Lucybelle III” (Amelia) – Sold After Auction
1966 Shelby 427 S/C Cobra (Amelia) – Sold After Auction
1972 Lamborghini Miura P400 SV (Monterey) – $2,700,000

Beyond auctions, in 2024, Broad Arrow Private Sales reportedly helped collectors buy and sell 86 cars with total sales exceeding $67 million and an average sale price of approximately $785,000. Significant cars sold include a 1989 RUF CTR “Yellowbird” Lightweight, a 1972 Lamborghini Miura P400 SV, a 2014 Ferrari LaFerrari, a 1988 Porsche 959 S, and a 1990 Porsche 911 Reimagined by Singer DLS “Dynamics and Lightweight Study.” Learn more at broadarrowprivatesales.com.

And finally, Broad Arrow Capital, a financing business that provides tailored loans and financing solutions secured by collector cars, worked approximately $84 million in new financing transactions in 2024. Broad Arrow Capital’s team offers a combined 60 years of finance, banking, legal, and collector car industry experience. Learn more at broadarrowcapital.com.